Branding

I provide creative leadership and thinking to ensure your brand’s visual assets and campaigns align with your identity, guiding every detail for a cohesive, polished brand. I support your brand development and discover your unique position in the market while defining your audience and laying the foundation for a compelling visual identity.

3arc - Market Research

I designed and implemented brand style guide to ensure visual and and tone of voice consistency across touch points.

End-to-end design, maintenance and execution of the 3arc brand systems and visual assets.

Designed digital assets for social media campaigns, digital assets for digital advertisements for Inside FMCG, B&T awards and Research Society.

Skills:
Creative concept
Brand strategy
Web design
Layout design
Typesetting
Photo manipulation
Video editing and animation
Digital content

Corporate branding

White paper report layout design| Brochure design 3arc

Worked closely with researchers and interpreted their brief and data insights to designed the Metaverse report.

Report- Print & Digital version

Layout design

Metaverse report

Digital Design - 3arc

Website design and CMS management.

Design and development of digital assets, social media content and trade advertisements ensuring brand alignment.

Skills:
Creative concept
Web design
Layout design
Typesetting

Social media content
Photo manipulation
Video editing and animation

UI design_microsite_white paper report

Inside FMCG Billboard advert

Animated GIF- Inside FMCG

Social Media content

LinkedIn post

Metaverse- promo banner (social media & Research Society)

Promotional video

Wintringham | Aged Care

I collaborate with Wintringham Aged Care's marketing team, providing design services to various stakeholders. I created user-friendly templates in Adobe InDesign, Canva, and Microsoft products for consistency and ease of use.
I oversaw a brand roll-out to maintain brand consistency and high design standards, designed annual reports, marketing and corporate collateral, developed icons, and created social media assets and signage for aged care facilities. Additionally, I maintained a centralised brand asset library for the marketing team.

Sector: Aged Care

Skills:
Layout design
Typesetting
Photo manipulation
Finished art
User-friendly templates in Canva, Microsoft Office and InDesign
Brand roll-out
Illustration
Digital banners
Brand guidelines

Brochure design to promote social and emotional support services.

Printed brochure design

Trifold brochure - Tasmania

Design and set up of user - friendly templates in Canva
I created user-friendly templates and asset library in Canva, Adobe InDesign

and Microsoft Office to ensure consistency within different platforms.

Design of marketing collateral for Wintringham Australia and Tasmania.

Latin Stories Australia

Sector: Not-for-Profit Organisation

Project:
Brand refresh | Development of Brand guidelines | Template creation in Adobe and Canva | Social media templates and content creation.

I am collaborating with Latin Stories Australia as a brand and design expert, utilising my skills to support community projects and share my migration story. My project involves a brand refresh, developing brand guidelines, and creating templates in Adobe and Canva, including social media content.

I designed a brand style guide to align their values with business objectives and ensured consistency through graphic assets, templates, annual reports, and marketing collateral. Currently, I'm rebranding the website to adhere to WCGA 2 standards for an inclusive user experience.

Skills:
Layout design
UI and UX
Social media content development
Typesetting
Photo manipulation
Finished art
User-friendly templates
eDM's
Brand roll-out
Illustration
Video editing and animation
Digital banners
Brad guidelines

Business card design

Business car design for volunteers and LT team

Social media templates for Stories- Instagram

Social media post-LinkedIn

Social media carrousel

10 years anniversary logo design

10th anniversary logo design

Quotation marks as props as a symbol of our community and our strategy and values

Media wall design

Video editing and animation to provide information about COVID-19 to new latino migrants to Australia.
Collaboration with Government of Victoria and City of Melbourne

Cancer Council (Australasia)

Sector: FMCG, Retail

Product packaging design, Print advertisements, Digital adverts, digital assets, UV-iQ and
BE SUNSMART, Campaign roll-out.

Skills:
Product design
Photo manipulation
Layout design
Trade advertising