Senior Creative Designer and Brand Specialist with over 20 years of experience in print, digital, and service design. I prioritise the understanding of user needs through research, allowing me to develop cross-functional solutions and visual experiences. I have worked with B2B and B2C clients in various industries including Financial Services, Education, Health, Not-for-Profit, Government, Transport, Travel and Entertainment. As an end-to-end designer, my main focus is implementing a 360° branding to maintain consistency across multiple channels and communicating the story behind a brand.I enjoy transforming Microsoft documents , reports, presentations, proposals , publications and marketing collateral into sleek and accessible client facing materials . A collection of projects showcasing design thinking, creativity, and attention to detail.